Thursday, February 19, 2015


Last week, I heard an interesting report that suggested in 2015 progressed we see a majority of applications and games for a strategy more "freemium", their prices. That is, they will look the most likely to be free at the point of sale and then try to profit through in-app purchases (IAP). Well, a new report recently come to light that highlights a number of points that you might consider if you are a developer of the game.

Clash of Clans Hack

According to the report Newzoo, selling your games depends a lot on what you choose AppStore and may be surprised to learn that most profitable AppStore (for game developers), it seems. First, the report notes that 1.5 billion consumers around the world have played a game or on a smartphone or tablet. Including 1.5 billion, the report suggests that nearly a third (485 million) people paid for a game. It is either at point of sale or often by PAI. To add the key findings, it appears that North America is a priority for the match against income. For example, the report concluded that although consumers in North America occupies only 64 million spenders mobile games (against 485 million worldwide), the same 64 million still managed to spend an average of 7.68 dollars per month. This is in stark contrast to the overall world average of only $ 4.30 per month. Therefore, targeting the North American market appears to be crucial for game developers to generate higher revenues.

Regarding the specific players in the North American market, the report also highlights some interesting conclusions. First, expenditures male (average) games increases with age while for women the same media seems to decrease with age. Spending more these males, it seems most are spending more than 35 years, having children and, most likely full-time means welcoming. Moreover, it seems that children are another key factor in determining the income that an individual is willing to spend on games. With one-third reported by players to play with their children and spend a majority of "budget game" their games for their children. Not to mention, these higher costs players are also more likely to spend on shopping and be more active on Twitter and Google+.

As mentioned, however, one of the most revealing details of the results was not "what happens", but even more, where money is spent. According to the figures, it seems that Amazon Appstore is more likely to generate revenue or Play Store iOS game. According to the figures, 64% of the players who visit the Amazon Appstore spent on mobile games, while only 37% Play Store. With these figures in mind, it seems that there are several dimensions to consider when deciding where, when and why a game development platform should be to generate the highest return. For those interested, you can read the full report by clicking the below source link. Not to mention if you already have (or planning) developed a game (or application), then you can make use of our review of the application service. It will be interesting to see if the landscape in 2015 is as Amazon continues profitable especially if more games are moving to a freemium strategy. Currently, Play Store is an easier way to get a refund for games and unwanted applications as Amazon. If Games by nature become free at the point of purchase only needs a better system of reimbursement could be a problem less and less important, which in turn can help more apparent winner Amazon route already.